the coca cola company (TCCC) approached symphony talent to pitch for a global office video series to help showcase and spotlight their international offices, career opportunities and unique coca cola moments that make working there exceptional. The goal is to attract mid-level talent across key functions by illustrating the global impact and personal growth within the company.

"coca cola moments" are moments that employees get to see and interact with the magic of the brands. They are intersections where something happens and only happens whilst working at the coca cola company. Weaving this into the concept was crucial to differentiate TCCC as an employer.

the deliverables they aimed to create were episodical videos for 4 initial locations (london, mexico, tokyo and cairo), with cutdowns that can be repurposed for social media, new photography for their careers site and socials and finally quotes & testimonials from employees.

three concepts were created, each bringing the ask to life in a unique way where they are designed to scale across all four locations and beyond. the concept was not to just create great videos, but to create platforms for longevity.

Concept one – "Story spinner"
A bottler spinner sits at the centre of a bright thrive-inspired board with 4 zones (question, challenge, wildcard and prize). wherever the bottle lands, the chosen colleague draws a card from that pile and answers on the spot. all reactions spontaneous, moments are authentic. no scripts, no stiff interviews.

concept two – "world tour"
viewers are taken on a global office tour to experience life at TCCC from the inside out. four cities, four cultures, one continuous adventure. the camera becomes the traveller, walking through each office as if you just arrived. every film becomes a mini travel vlog, not a corporate tour but a first person journey.

Concept three – "The Coca-cola couch"
One couch, four cities, countless stories. Taking the same couch around 4 global offices, we capture the logistics of moving a couch internationally across TCCC's offices. employees are invited to sit, whether singularly or in small groups, to talk "coca-cola", answering questions, relaying anecdotes and discussing their coca-cola perspectives, sharing tips and insights, whilst being unscripted and honest.

Ultimately, the conceptual pitch work led to successful scope of work being signed and the studio at symphony talent being their new agency of record.