Banking is more than building from the bottom up, it's harnessing the diversity of employees to help people and business all over the world prosper, thrive and grow. standard chartered bank (SCB) employ over 85,000 people in more than 50 markets around the world. external perceptions do not reflect what a banking career so scb needed to challenge and change perceptions, giving potential candidates a real taste of life inside the organisation.

through 6 months of creative development, planning, shooting and editing, we sought to communicate what makes SCB a great place to work. We captured the real people of scb and used their voices to bring the company's unique message to life.

"Stand for more" is the short, powerful line that captures the essence of what makes scb unique and the opportunities it offers to potential employees. but it is more than this, it's a flexible device that can be used to highlight secondary messages about what makes scb a special place to build a career.

We emphasised the fact that scb employees are the real stars – in the business, in the eyes of customers and in their own career stories. This was achieved through a consistent yet flexible visual treatment inspired by filmmaker's contact sheets. Treatments included glitchy, fast-paced transitions which ensured every video received a injection of pace, energy and visual excitement.

The end result was a suite of 8 Employee value proposition (EVP) based films, each addressing unique themes and targetting specific audiences, bound together by a fun, fast-paced and consistent video style.

numerous social cuts and content across multiple languages (including chinese subtitles), but most importantly we created a way to communicate the SCB employer brand authentically and engagingly across all locations and channels.