Sky is known and recognised around the world as a leading entertainment brand. But as a leading employer of Tech, Product and Data talent? Not so much. And that’s a problem – because the truth is that Sky design and build all their own groundbreaking products.

They are true innovators. They do have expert teams. They can offer people world-class tech careers. It’s about time the world knew about it.​

Believe in Better is the overall Sky promise. But what does this mean for Tech, Product and Data talent? Why should they be interested in joining a company like Sky? And what opportunities can Sky offer them to innovate, learn and grow? Our campaign focuses on how people at Sky Make [better] happen.

A new talent value proposition (TVP) was created for sky's tech, product and data talent. This was used to create a compelling video and website content, help sky stand out in a crowded talent marketplace and built sky's reputation as an innovative tech, product and data employer.

This new tvp headline structure ensures that every tvp communication describes the [better] that happens at sky allowing for a powerful storytelling device.

new photography provided potential candidates with a tantalising preview of life at sky by capturing authentic scenarios in unique work environments and locations with the inclusion of unique sky references.

At the heart of the brand strategy was an immersive, one-shot style video that leads the viewer through Sky work environments and introduces them to the Tech, product and data teams that make [better] happen.

Sky had seven specific skill set categories they needed to target in which a bespoke video and website page was created for each where they were designed to showcase the different skill sets. These videos were filmed in the style of actors being interviewed on set, giving them a cinematic and premium feel.